Greenwood Ave

Push The Culture Forward

Advising the next wave of forward-thinking brands, organizations, and Creatives of Color in building cultural capital

About us

Greenwood Ave is a Black-owned, boutique advisory firm operating at the intersection of culture and creativity to expertly guide emerging athletes, talent, properties, and brands.

We take a multi-hyphenate approach deeply rooted in representation, production, and innovation.
Our strength lies in our vast network, cemented by strategic partnerships spanning across sports, media, tech, and entertainment for decades.

Our Values

01

We leverage our diverse experiences to create content that resonates with a global audience, making multicultural marketing the standard.

Cultural

Relevance

02

Putting underrepresented voices and narratives at the forefront, we ensure that diversity is not just acknowledged but celebrated, driving inclusivity in various fields.

Creative

Equality

03

Going beyond mere branding, we spearhead movements that bring sustained visibility to the experiences of marginalized communities, fostering lasting impact.

Community

Engagement

04

As our talents succeed, we give back by providing resources to underserved communities through our foundation, empowering more creatives of color to excel in their craft.

Social

Responsability

01
We leverage our diverse experiences to create content that resonates with a global audience, making multicultural marketing the standard.
Cultural
Relevance
02
Putting underrepresented voices and narratives at the forefront, we ensure that diversity is not just acknowledged but celebrated, driving inclusivity in various fields.
Creative
Equality
03
Going beyond mere branding, we spearhead movements that bring sustained visibility to the experiences of marginalized communities, fostering lasting impact.
Community
Engagement
04
As our talents succeed, we give back by providing resources to underserved communities through our foundation, empowering more creatives of color to excel in their craft.
Social
Responsability
01
We leverage our diverse experiences to create content that resonates with a global audience, making multicultural marketing the standard.
Cultural
Relevance
02
Putting underrepresented voices and narratives at the forefront, we ensure that diversity is not just acknowledged but celebrated, driving inclusivity in various fields.
Creative
Equality
03
Going beyond mere branding, we spearhead movements that bring sustained visibility to the experiences of marginalized communities, fostering lasting impact.
Community
Engagement
04
As our talents succeed, we give back by providing resources to underserved communities through our foundation, empowering more creatives of color to excel in their craft.
Social
Responsability
01
We leverage our diverse experiences to create content that resonates with a global audience, making multicultural marketing the standard.
Cultural
Relevance
02
Putting underrepresented voices and narratives at the forefront, we ensure that diversity is not just acknowledged but celebrated, driving inclusivity in various fields.
Creative
Equality
03
Going beyond mere branding, we spearhead movements that bring sustained visibility to the experiences of marginalized communities, fostering lasting impact.
Community
Engagement
04
As our talents succeed, we give back by providing resources to underserved communities through our foundation, empowering more creatives of color to excel in their craft.
Social
Responsability
01
We leverage our diverse experiences to create content that resonates with a global audience, making multicultural marketing the standard.
Cultural
Relevance
02
Putting underrepresented voices and narratives at the forefront, we ensure that diversity is not just acknowledged but celebrated, driving inclusivity in various fields.
Creative
Equality
03
Going beyond mere branding, we spearhead movements that bring sustained visibility to the experiences of marginalized communities, fostering lasting impact.
Community
Engagement
04
As our talents succeed, we give back by providing resources to underserved communities through our foundation, empowering more creatives of color to excel in their craft.
Social
Responsability

What We Do

Our team leverages decades of experience in creating innovative partnerships across culture.

We use our extensive industry knowledge to create innovative campaigns that set future trends.

We're passionate about exploring growth areas like Gen Z, women's sports, emerging sports, gaming, lifestyle, and technology.

gen z
Women's Sports
Emerging Sports
Gaming
Lifestyle
Technology

Services

Talent Management

Talent Marketing

Talent Consulting

NIL Advisory

Content & Rights Partnerships

Content Production

Venture Studio

Platform Development

Startup Advisory

Talent Management

Talent Marketing

Talent Consulting

NIL Advisory

Content & Rights Partnerships

Content Production

Venture Studio

Platform Development

Startup Advisory

Talent Management

Talent Marketing

Talent Consulting

NIL Advisory

Content & Rights Partnerships

Content Production

Venture Studio

Platform Development

Startup Advisory

Our Process

Discover

Understand the vision, aspirations, and needs of our clients.

Discover

Understand the vision, aspirations, and needs of our clients.

Discover

Understand the vision, aspirations, and needs of our clients.

Analyze

Evaluate market trends leveraging data to identify growth opportunities.

Analyze

Evaluate market trends leveraging data to identify growth opportunities.

Analyze

Evaluate market trends leveraging data to identify growth opportunities.

Strategize

Formulate bespoke strategies that resonate with the target audience.

Strategize

Formulate bespoke strategies that resonate with the target audience.

Strategize

Formulate bespoke strategies that resonate with the target audience.

Connect

Leverage our network to connect clients with the right partners and platforms.

Connect

Leverage our network to connect clients with the right partners and platforms.

Connect

Leverage our network to connect clients with the right partners and platforms.

Execute

Implement strategies with precision, ensuring optimal results.

Execute

Implement strategies with precision, ensuring optimal results.

Execute

Implement strategies with precision, ensuring optimal results.

Measure

Monitor progress and refine strategies for sustained success.

Measure

Monitor progress and refine strategies for sustained success.

Measure

Monitor progress and refine strategies for sustained success.

Our Wins

Our Wins
Sha'Carri Richardson x Powerade
Talent Procurement & Content Production
Our Wins
Powerade x Flau’jae Johnson x Isaiah Collier
Talent Procurement & Brand Partnerships
Our Wins
Apple Cash x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
2K Sports x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
The Throne Championship Series x Capelli Sport
Contract Negotiation & Sponsorship
Our Wins
Jalil Hackett x C4 Energy
Contract Negotiation & Content Production
Our Wins
Cam Ward x C4 Energy
Talent Procurement & Brand Partnerships
Our Wins
Sha'Carri Richardson x Powerade
Talent Procurement & Content Production
Our Wins
Powerade x Flau’jae Johnson x Isaiah Collier
Talent Procurement & Brand Partnerships
Our Wins
Apple Cash x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
2K Sports x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
The Throne Championship Series x Capelli Sport
Contract Negotiation & Sponsorship
Our Wins
Jalil Hackett x C4 Energy
Contract Negotiation & Content Production
Our Wins
Cam Ward x C4 Energy
Talent Procurement & Brand Partnerships
Our Wins
Sha'Carri Richardson x Powerade
Talent Procurement & Content Production
Our Wins
Powerade x Flau’jae Johnson x Isaiah Collier
Talent Procurement & Brand Partnerships
Our Wins
Apple Cash x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
2K Sports x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
The Throne Championship Series x Capelli Sport
Contract Negotiation & Sponsorship
Our Wins
Jalil Hackett x C4 Energy
Contract Negotiation & Content Production
Our Wins
Cam Ward x C4 Energy
Talent Procurement & Brand Partnerships
Our Wins
Sha'Carri Richardson x Powerade
Talent Procurement & Content Production
Our Wins
Powerade x Flau’jae Johnson x Isaiah Collier
Talent Procurement & Brand Partnerships
Our Wins
Apple Cash x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
2K Sports x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Our Wins
The Throne Championship Series x Capelli Sport
Contract Negotiation & Sponsorship
Our Wins
Jalil Hackett x C4 Energy
Contract Negotiation & Content Production
Our Wins
Cam Ward x C4 Energy
Talent Procurement & Brand Partnerships

We are more than an advisory firm; we are visionaries, pioneers, and architects of change.

Through strategic alliances and an unwavering commitment to our mission, we accelerate growth, build bridges, and shape the future. Join us on this journey of innovation and impact.

Push The Culture Forward

Advising the next wave of forward-thinking brands, organizations, and Creatives of Color in building cultural capital

About us

Greenwood Ave is a Black-owned, boutique advisory firm operating at the intersection of culture and creativity to expertly guide emerging athletes, talent, properties, and brands.

Our Values