Our Wins
Powerade x Sha'Carri Richardson
Talent Procurement & Brand Partnerships
Greenwood Ave successfully brokered an agreement between Powerade and Sha'Carri Richardson, securing her as the face of their "It Takes More" Paris Olympics campaign. Our team led negotiations to ensure a partnership that aligned with Sha'Carri's "I'm Not Back, I'm Better" initiative, creating a powerful narrative that resonated with Powerade's target audience and elevated both the athlete's and the brand's profiles.
Leveraging our expertise in content production, Greenwood Ave captured behind-the-scenes footage during the commercial shoot, creating supplementary material for use across Sha'Carri's social channels. This content strategy extended the campaign's reach, providing authentic, engaging content that showcased the partnership across digital, social media, out-of-home (OOH) advertising, and TV spots, driving significant consumer engagement and brand visibility for Powerade.
Powerade x Flau’jae Johnson x Isaiah Collier
Talent Procurement & Brand Partnerships
Powerade turned to Greenwood Ave to support their “March Doesn’t Start in March” campaign, centered around NCAA March Madness, by securing two of the most promising college basketball stars, Flau’jae Johnson and Isaiah Collier. Greenwood Ave led the negotiation for both athletes, working closely with their families and Powerade to ensure a mutually beneficial partnership that resonated with the younger, sports-driven demographic Powerade aimed to engage.
The campaign leveraged the athletes' personal journeys, highlighting the intense preparation that begins long before the March Madness tournament kicks off. Greenwood Ave's strategic input ensured that the stories of Flau’jae and Isaiah were authentically integrated into Powerade's messaging. Spanning digital, social media, out-of-home (OOH) advertising, and TV spots, the campaign demonstrated how Powerade fuels the commitment and effort of these athletes, making the brand an essential part of their preparation. The relatable narrative, centered around hard work and persistence, elevated Powerade’s presence in the sports drink category, driving consumer engagement across multiple touchpoints.
Apple Cash x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Greenwood Ave facilitated the partnership between Apple Cash and Flau’jae Johnson, bringing her together with her former LSU teammate Hailey van Lith for a light-hearted NIL deal. Despite van Lith transferring schools, Greenwood Ave successfully orchestrated the collaboration, which included a playful social media activation that highlighted the friendship between the two players.
The campaign featured a fun commercial where Flau’jae humorously criticized van Lith’s baking skills, resulting in a quick Apple Cash transaction to purchase a new cake. The video, shared across both players’ Instagram accounts, engaged their combined following of 2.9 million, demonstrating how Apple Cash simplifies transactions between friends. The creative and engaging nature of the content resonated with their audience, driving both brand visibility and consumer interest in Apple Cash.
2K Sports x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Greenwood Ave secured a partnership between Flau’jae Johnson and 2K Sports for a livestream activation tied to the launch of NBA2K25. This collaboration saw Flau’jae play alongside fellow influencers Shema Love and WNBA star Aerial Powers, showcasing her gaming skills and her preparation for the upcoming basketball season.
In addition to the livestream, Greenwood Ave ensured that Flau’jae's passion for music was spotlighted, with her potential involvement in the NBA2K25 soundtrack becoming part of the campaign's buzz. This multifaceted partnership allowed Flau’jae to connect with her audience across both basketball and gaming platforms, while also positioning 2K Sports as a brand that embraces diverse talents and interests.
The Throne Championship Series x Capelli Sport
Contract Negotiation & Sponsorship
Greenwood Ave was enlisted by The Throne Championship Series and the NBPA to manage partnership sales for their high school basketball tournament. Greenwood Ave secured a key sponsorship with Capelli Sport, making them the official jersey supplier for the event, which provided substantial exposure for the brand.
The partnership allowed Capelli Sport to directly engage with high school players and coaches, strengthening their relationship with emerging basketball talent. Through media broadcasts and in-person event engagement, Capelli Sport gained significant brand exposure, effectively positioning themselves as a key player in youth basketball apparel.
Jalil Hackett x C4 Energy
Contract Negotiation & Content Production
For Jalil Hackett’s Matchroom Boxing debut, Greenwood Ave negotiated a sponsorship deal with C4 Energy, securing prime branding placement on Jalil’s trunks. Greenwood Ave also took charge of the content production for the campaign, creating engaging social media posts that captured Jalil’s training and fight preparations, aligning seamlessly with C4’s brand narrative of high energy and performance.
The content, shared across Jalil’s platforms, highlighted his intense workout regimen and his rising profile in the boxing world, bringing C4 Energy directly into the conversation with his audience. This campaign successfully combined product visibility with athlete-driven storytelling, making C4 a natural fit for Jalil’s high-performance brand.
Cam Ward x C4 Energy
Talent Procurement & Brand Partnerships
Greenwood Ave brokered a partnership between C4 Energy and University of Miami quarterback Cam Ward to serve as the face of their NIL campaign for the season. As part of the partnership, C4 launched a sweepstakes offering fans the chance to win an exclusive trip to experience a Miami game, with Cam Ward serving as the centerpiece of the promotion.
The campaign also included a social content series showcasing Cam’s training regimen and his passion for golf, blending his athletic and personal interests. Through this partnership, Greenwood Ave ensured that C4 was not only aligned with an elite athlete but also connected with a broader fan base through creative, engaging content that emphasized Cam’s versatility both on and off the field.
