Our work
Powerade x Sha'Carri Richardson
Talent Procurement & Brand Partnerships
Greenwood Ave successfully brokered an agreement between Powerade and Sha'Carri Richardson, securing her as the face of their "It Takes More" Paris Olympics campaign. Our team led negotiations to ensure a partnership that aligned with Sha'Carri's "I'm Not Back, I'm Better" initiative, creating a powerful narrative that resonated with Powerade's target audience and elevated both the athlete's and the brand's profiles.
Leveraging our expertise in content production, Greenwood Ave captured behind-the-scenes footage during the commercial shoot, creating supplementary material for use across Sha'Carri's social channels. This content strategy extended the campaign's reach, providing authentic, engaging content that showcased the partnership across digital, social media, out-of-home (OOH) advertising, and TV spots, driving significant consumer engagement and brand visibility for Powerade.
The Throne Championship Series x Capelli Sport
Contract Negotiation & Sponsorship
Greenwood Ave was enlisted by The Throne Championship Series and the NBPA to manage partnership sales for their high school basketball tournament. Greenwood Ave secured a key sponsorship with Capelli Sport, making them the official jersey supplier for the event, which provided substantial exposure for the brand.
The partnership allowed Capelli Sport to directly engage with high school players and coaches, strengthening their relationship with emerging basketball talent. Through media broadcasts and in-person event engagement, Capelli Sport gained significant brand exposure, effectively positioning themselves as a key player in youth basketball apparel.
Jalil Hackett x C4 Energy
Contract Negotiation & Content Production
For Jalil Hackett’s Matchroom Boxing debut, Greenwood Ave negotiated a sponsorship deal with C4 Energy, securing prime branding placement on Jalil’s trunks. Greenwood Ave also took charge of the content production for the campaign, creating engaging social media posts that captured Jalil’s training and fight preparations, aligning seamlessly with C4’s brand narrative of high energy and performance.
The content, shared across Jalil’s platforms, highlighted his intense workout regimen and his rising profile in the boxing world, bringing C4 Energy directly into the conversation with his audience. This campaign successfully combined product visibility with athlete-driven storytelling, making C4 a natural fit for Jalil’s high-performance brand.
Cam Ward x C4 Energy
Talent Procurement & Brand Partnerships
Greenwood Ave brokered a partnership between C4 Energy and University of Miami quarterback Cam Ward to serve as the face of their NIL campaign for the season. As part of the partnership, C4 launched a sweepstakes offering fans the chance to win an exclusive trip to experience a Miami game, with Cam Ward serving as the centerpiece of the promotion.
The campaign also included a social content series showcasing Cam’s training regimen and his passion for golf, blending his athletic and personal interests. Through this partnership, Greenwood Ave ensured that C4 was not only aligned with an elite athlete but also connected with a broader fan base through creative, engaging content that emphasized Cam’s versatility both on and off the field.
