Stay ahead of the game
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Greenwood Ave's weekly newsletter is a must-read for athletes, creators, founders, investors, and industry executives. Don't miss out on the trends shaping the future – subscribe now.
Stay ahead of the game
Sign up for our newsletter and stay informed with the latest insights on emerging markets in sports, entertainment, and technology.
Greenwood Ave's weekly newsletter is a must-read for athletes, creators, founders, investors, and industry executives. Don't miss out on the trends shaping the future – subscribe now.
Stay Ahead of the Game
Sign up for our newsletter and stay informed with the latest insights on emerging markets in sports, entertainment, and technology.
Greenwood Ave's weekly newsletter is a must-read for athletes, creators, founders, investors, and industry executives. Don't miss out on the trends shaping the future – subscribe now.
2K Sports x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Greenwood Ave secured a partnership between Flau’jae Johnson and 2K Sports for a livestream activation tied to the launch of NBA2K25. This collaboration saw Flau’jae play alongside fellow influencers Shema Love and WNBA star Aerial Powers, showcasing her gaming skills and her preparation for the upcoming basketball season.
In addition to the livestream, Greenwood Ave ensured that Flau’jae's passion for music was spotlighted, with her potential involvement in the NBA2K25 soundtrack becoming part of the campaign's buzz. This multifaceted partnership allowed Flau’jae to connect with her audience across both basketball and gaming platforms, while also positioning 2K Sports as a brand that embraces diverse talents and interests.
Apple Cash x Flau’jae Johnson
Talent Procurement & Brand Partnerships
Greenwood Ave facilitated the partnership between Apple Cash and Flau’jae Johnson, bringing her together with her former LSU teammate Hailey van Lith for a light-hearted NIL deal. Despite van Lith transferring schools, Greenwood Ave successfully orchestrated the collaboration, which included a playful social media activation that highlighted the friendship between the two players.
The campaign featured a fun commercial where Flau’jae humorously criticized van Lith’s baking skills, resulting in a quick Apple Cash transaction to purchase a new cake. The video, shared across both players’ Instagram accounts, engaged their combined following of 2.9 million, demonstrating how Apple Cash simplifies transactions between friends. The creative and engaging nature of the content resonated with their audience, driving both brand visibility and consumer interest in Apple Cash.
Powerade x Flau’jae Johnson x Isaiah Collier
Talent Procurement & Brand Partnerships
Powerade turned to Greenwood Ave to support their “March Doesn’t Start in March” campaign, centered around NCAA March Madness, by securing two of the most promising college basketball stars, Flau’jae Johnson and Isaiah Collier. Greenwood Ave led the negotiation for both athletes, working closely with their families and Powerade to ensure a mutually beneficial partnership that resonated with the younger, sports-driven demographic Powerade aimed to engage.
The campaign leveraged the athletes' personal journeys, highlighting the intense preparation that begins long before the March Madness tournament kicks off. Greenwood Ave's strategic input ensured that the stories of Flau’jae and Isaiah were authentically integrated into Powerade's messaging. Spanning digital, social media, out-of-home (OOH) advertising, and TV spots, the campaign demonstrated how Powerade fuels the commitment and effort of these athletes, making the brand an essential part of their preparation. The relatable narrative, centered around hard work and persistence, elevated Powerade’s presence in the sports drink category, driving consumer engagement across multiple touchpoints.
